Product Design Leadership and Execution
Hands-on design leadership for products people have to trust.
I build teams and AI-native design systems that keep quality high.
Portfolio
Case studies from Strava, SRAM and SuppCo, each with my role and what changed.
Case studies from Strava, SRAM and SuppCo, each with my role and what changed.
SRAM · Strategy lead and facilitator
Re-oriented the team around the AXS app’s core value: battery status, firmware updates and connectivity.
I built it on SRAM’s annual rider survey, community votes and support tickets, and sharpened it through 25 stakeholder interviews. It became the product group’s plan for the year.
SuppCo · Hands-on owner
Made SuppCo’s design system AI-native, so designers, engineers and agents build from one source of truth.
I raised Figma-to-code token parity from 50% to 97% in eight weeks, and packaged the system as agent skills in its own repo.
Strava · Hands-on design lead
Redesigned Strava’s privacy controls so athletes could understand, and choose, exactly what they share.
After launch, more than a quarter of active athletes reviewed the new controls, and 27% of them changed a setting.
Strava · Facilitator and design leader
A strategic redesign of Strava’s information architecture and navigation, for clarity, scale and growth.
I facilitated the sprint. 84% of subscribers said they understood what had changed, and the experiment showed a net gain in bookings after counting downgrades.
SuppCo · Designer
Redesigned SuppCo’s signature score into a hub that explains itself and tells members what to do next.
I designed a score-update prompt; after launch, score updates rose by about a quarter for both free and Pro members.
SuppCo · Shared design ownership
Co-designed SuppCo’s first commerce product, a members’ club that sells trusted supplements without discounts.
Alpha told us the checkout worked and the catalog was the constraint.
Leadership
I build the team and the operating system around it: research, rituals, career growth and design systems.
“As a manager he really paid attention to how I worked and always brought helpful advice, mentorship, and coaching.”
I design alongside the team, so my feedback comes from the work, not from a distance.
Design should be a lubricant, not a tollbooth. I keep reviews fast and informal, and build the research, critique and design systems that let people make good calls without me.
Making the hard calls early. Integrity Compass, which I co-created, is one example: it brings privacy, safety and inclusion into the room before launch.
Techniques
My creative process involves pixels and people. These are the approaches you can expect when we work together.
My creative process involves pixels and people. These are the approaches you can expect when we work together.
Turning a brand system into a generative 3D background
Accessibility settings without the overlay
Design methods for trust, safety, inclusion, and integrity
Speeding up product definition and prototyping
Creating space to learn and grow in your design team
Quick ways and custom ways to design with haptics
About
I lead design for products people have to trust: privacy and safety at Strava, connected bikes at SRAM, and supplement trust at SuppCo (acquired by Function Health). Before I led teams, I was a hands-on designer at Pivotal Labs, Punchkick Interactive and DePaul University, and I still do the work myself.
My working kit
Figma · Tokens Studio · Storybook · WCAG · GitHub · Cursor · Claude · Devin
I lead design for products people have to trust: privacy and safety at Strava, connected bikes at SRAM, and supplement trust at SuppCo (acquired by Function Health). Before I led teams, I was a hands-on designer at Pivotal Labs, Punchkick Interactive and DePaul University, and I still do the work myself.
For inspiration, I love to watch movies, travel and shoot photos, and spend time learning about the craftsmanship that goes into building watches and bikes. I love creative endeavors that blend the technical and creative.
I’m looking for a Senior Design Manager role leading five to eight designers, ideally in design systems or trust and safety. I’m in Denver, and open to remote, hybrid, or relocating to New York or Chicago.
These tools help me create, manage and maintain design systems that span Figma and code.