Product design discovery techniques - Current state analysis
Embark on a journey of discovery, not only of the ancient Pueblo culture in Eastern Utah, but of your existing product's current state. This article breaks down key techniques such as heuristic analysis, data evaluation, and usability testing, guiding you on a quest for insights that will drive the future iterations of your product.
Avoiding leading questions in user interviews
Interviewing users is an important part of gaining insights into user experiences, but question design can be an art, and if not done carefully, it can lead to bias in the responses. Non-leading questions can be more useful and should be kept vague so that users can talk freely about their experiences. Designers should learn to ask good questions and use silence effectively, which can help users feel more comfortable and reveal more meaningful insights.
Ultra-lean user testing with Amazon Turk and Google Forms
Amazon Turk is a platform that connects businesses, known as Requesters, with independent contractors, known as Workers, who complete Human Intelligence Tasks (HITs) in exchange for payment. Workers are primarily US citizens who pick up tasks at rates they feel are worth their time. Requesters can use Turk to conduct split tests, ask straightforward questionnaires, or conduct other user research to help them understand how their audience interacts with their products. While Amazon Turk may not be perfect, it can be a great tool to approach lean UX, reducing the cost and friction of user testing.