Work

Six case studies from leading design at SuppCo, SRAM, and Strava, each followed from setting direction to shipping product, for audiences of 250K to 25M monthly users.

S N E A K P E E K S 👀

C A S E S T U D I E S

Buying Club

Built SuppCo’s first commerce business from zero: a members-only club that sells without discounting.

SuppCo

Agentic Design System

Made SuppCo’s design system AI-native, so designers, engineers, and agents build from one source of truth.

SuppCo

Surfacing Value

Strategic redesign of Strava’s information architecture and navigation for improved clarity, scale, and growth.

Strava

Crushing the Basics

Re-oriented the team around the core value prop of the AXS App — Battery Status, Firmware, and Connectivity.

SRAM

Battery UI

Redesigned battery status so riders can see how much time their SRAM batteries have left.

SRAM

Streak Challenges

Designed an entirely new revenue-generating challenge type that responded to user and partner demand.

Strava

Open for Opportunities

Leadership, IC, or fractional. If your team is building with AI and needs a design leader who still ships, let’s talk.

Andy Detskas

Mountain Time Zone

Instagram

Figma

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