Strategies
When it comes to leading design across large, matrixed organizations, alignment on business goals is key. I will often utilize an inclusive, workshop-based approach to carefully listen, clarify direction, and mobilize teams.
C A S E S T U D I E S
Crushing the Basics
Re-oriented the team around the core value prop of the AXS App — Battery Status, Firmware, and Connectivity.
SRAM
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Surfacing Value
Strategic redesign of Strava’s information architecture and navigation for improved clarity, scale, and growth.
strava
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